Effective date: 2 September 2026
1. Who we are
MathsWithDan is operated by Daniel Akinleye, a sole trader trading as MathsWithDan (“MathsWithDan”, “we”, “us” or “our”). For UK data-protection law, Daniel Akinleye is the controller of the personal information described in this notice.
For privacy questions or to exercise your rights, email info@mathswithdan.com.
2. Who this notice applies to
This notice applies to website visitors, prospective and current students, parents and guardians, customers, and anyone who contacts or interacts with MathsWithDan. Because many students are under 18, our Children’s Privacy Notice should be read alongside this notice.
3. Information we collect
- Identity and account information, including username, first name, last name and password credentials.
- Contact information, including email address and, where supplied, telephone number and parent or guardian details.
- Student and tuition information, including school year, chosen course, enrolment, attendance, progress, submitted answers, form responses, lesson communications and support needs voluntarily disclosed to us.
- Purchase information, including products or services bought, price, payment status, billing history, refunds, card brand and last four digits where shown by Stripe. Stripe processes full card credentials; we do not receive the full card number or security code.
- Live-class and recording information, which may include display name, voice, video, chat messages and participation where those features are used.
- Enquiries and communications sent by email, website forms, Microsoft Forms, social media or other agreed channels.
- Marketing choices, such as whether a person has subscribed to or unsubscribed from emails.
- Technical and usage information, including IP address, device/browser information, login records, pages and course materials accessed, cookie identifiers and security logs.
- Safeguarding information where a concern is raised or identified. This may include sensitive information and will only be handled where necessary and lawful.
4. How we collect information
- Directly from you or a parent/guardian when an account is created, a purchase is made, a Microsoft Form is completed, a class is attended or you contact us.
- Automatically through the website, course platform, security tools and cookies.
- From service providers such as Stripe, Zoom, Vimeo, Mailchimp and the website/course platform.
- From a school, parent, guardian or other person arranging tuition, where appropriate.
5. Why we use information and our lawful bases
Providing tuition and managing purchases — contract
We use account, enrolment, communication, attendance and transaction information to register users, supply classes and recordings, process payments, administer subscriptions, answer service questions and provide customer support. This is necessary to enter into or perform a contract with the customer.
Operating and improving the service — legitimate interests
We use proportionate technical, usage and feedback information to secure accounts, prevent fraud and misuse, troubleshoot, maintain records, understand demand and improve our teaching and website.
Our legitimate interests are running a safe, effective and sustainable tutoring service. We consider the impact on users, particularly children, before relying on this basis.
Legal, accounting and safeguarding duties — legal obligation and substantial public interest
We may keep and disclose information where reasonably necessary for tax, accounting, consumer-protection, data-protection, fraud-prevention or safeguarding purposes. Where safeguarding records contain special-category information, we use them only where an additional lawful condition applies.
Marketing — consent or legitimate interests where permitted
We may send marketing where a person has consented, or where the law allows relevant messages to an existing customer and an easy opt-out is provided. Consent can be withdrawn and marketing can be stopped at any time by using the unsubscribe link or emailing us.
Cookies and similar technologies — consent where required
Strictly necessary technologies are used to operate and secure the service. Optional analytics or marketing technologies are used only after the required consent. See the Cookie Notice.
6. When we share information
We share only what is reasonably necessary with providers that help deliver the service. These may include:
- Stripe for payment processing and subscription administration;
- WordPress, LearnDash and the website host for accounts, purchases and course access;
- Zoom for live online lessons;
- Vimeo for video and lesson-recording hosting;
- Mailchimp for permitted service and marketing emails;
- Microsoft Forms and related Microsoft services for forms and responses;
- Google reCAPTCHA and security/anti-spam providers used to protect forms and registrations;
- professional advisers, insurers, payment-dispute services, regulators, courts, police, local authorities or safeguarding bodies where necessary and lawful.
We do not sell personal information. We do not share children’s information with advertisers for their own advertising purposes.
7. International transfers
Some providers may process information outside the United Kingdom. Where UK data-protection law requires it, we use providers that rely on a recognised adequacy arrangement or appropriate contractual safeguards, together with any necessary supplementary measures. Provider privacy notices explain their own locations and safeguards.
8. How long we keep information
We keep personal information only for as long as reasonably needed for the purpose collected, including providing access, handling queries or disputes, meeting tax and legal duties, preventing fraud and addressing safeguarding concerns. Typical working periods are:
- account, enrolment and transaction records: while the account or service is active and normally up to six years afterwards where needed for tax, contractual or dispute records;
- enquiries that do not lead to a purchase: normally up to two years after the last meaningful contact;
- marketing records: until opt-out, plus a minimal suppression record so we respect the opt-out;
- class recordings: for the period they are made available as part of the relevant course, followed by deletion or anonymisation when no longer needed;
- safeguarding records: for an appropriate period based on the nature of the concern and applicable safeguarding guidance.
We may retain information longer where a complaint, chargeback, legal claim or safeguarding issue requires it. These periods should be reviewed in practice and unnecessary information securely deleted.
9. Security
We use reasonable organisational and technical measures designed to protect information, including controlled account access, password protection and reputable service providers. Users must keep their password confidential and contact us promptly if they believe an account has been compromised. No internet service can be guaranteed completely secure.
10. Your rights
Depending on the circumstances, UK data-protection law may give you rights to be informed; request access; correct inaccurate information; request deletion; restrict or object to processing; receive certain information in a portable format; and withdraw consent. Some rights have legal limits.
To make a request, email info@mathswithdan.com. We may need to verify identity. A parent or guardian may help a child make a request, but the child’s own rights and level of understanding will be considered.
You may complain to the Information Commissioner’s Office at https://ico.org.uk/make-a-complaint/.
We would appreciate the chance to resolve the issue first.
11. Third-party links and changes
Our website may link to third-party sites. Their privacy practices are their responsibility. We may update this notice to reflect legal, technical or service changes; the current version and effective date will appear on the website.